Client: Pfizer
Role: Creative Direction
Assignment: Develop 360 integrated corporate campaign aimed at the public, key medical and political influencers.
Problem: People see Big Pharma as impersonal, greedy and just don't understand what they do.
How do you turn around the image of one of the most hated and misunderstood companies in the world?
Solution: Open the curtain to the years of hard work, science and people that go into making medicines that can truly cure the world.
Idea: Driven to discover the cure
Awards
TV launch during the Superbowl
Clio shortlist 2016
Gold MM&M Award - Best Corporate Campaign 2017
Client: NASCAR
Role: Creative Direction | Art Direction
Assignment: Create 360 integrated Hispanic marketing platform for NASCAR.
Problem: NASCAR is primarily an all white sport and Hispanics don’t feel emotionally connected even though car culture is huge among their culture.
Hispanic Strategy! BRING OUT THE HEARTS AND MINDS OF RACING!
Idea: NascarTeMueve.com ("NASCAR Moves You"}.
TV: 30 second
So you still think NASCAR drivers are not real athletes? This 30-second spot, "Machine," shows off the athleticism of NASCAR leading men such as defending Sprint Cup Series champ Jimmie Johnson, Carl Edwards and Kasey Kahne. We see these leading men -- Mr. Johnson, Mr. Edwards, and Mr. Kahne -- pumping iron, riding bikes, jumping rope and kickboxing.
VO: What is NASCAR?
Is it determination…
Or resistance?
Is it discipline…
Or performance
VO: For us is the heart behind the machine.
Role: Producer
Hippocrites is a short film that tells the story of a broken oath in reproductive health. It shines a spotlight on our post-Roe world–on how doctors are being forced to break the Hippocratic Oath they solemnly swore to uphold and on how women’s health and lives are increasingly at risk. It’s time to stop the Hippocrisy. To learn more about these critical issues and advocate for a future where doctors can honor their commitment to patient care without compromise, visit
As the producer on this project I have to say that it was a true honor working on this project. Abortion is a big problem in the USA that needs to be corrected.
Client: Kellogg’s
Role: Creative Direction | Art Direction
Assignment: Show bicultural mom’s how much Kellogg’s cares about their cultural identities and celebrates where they came from.
Solution: Get Hispanic moms living in the US to see Kellogg’s as the connector of their cultural identities by leveraging Kellogg’s strong and distinctive presence in both their (Hispanic & American) cultures.
Idea: Kellogg’s On Moms’ Tables Aquí y Allá
Client: Sprint
Role: Photography
Assignment: Outdoor billboard campaign
While working at GS&P’s production studio in San Francisco we spent 7 months in a a pitch black studio shooting lights drawings for this national billboard campaign. Special thanks to the late Claude Shade for bringing us on to be part of this wonderful project. RIP Claude! Your mentorship and guidance will never be forgotten.
Client: Wingstop
Role: Creative Direction | Art Direction | Writer
Assignment: Develop TV for Hispanic market.
Idea: Donde el sabor encuentra sus alas.
Where flavor gets its wings
Client:Cadillac
Role: Creative Direction
Assignment: Launch Cadillac XT6 with integrated campaign that celebrates the LatinX community.
Client: Pfizer
Role: Creative Direction | Art Direction
Assignment: Brand short film
Cancer doc Bob Abraham developed drugs to help treat cancer patient Matt Hiznay with an experimental drug. Now Matt is studying for his PhD so he can be just like the guy who helped save his life. For more information visit, pfizer.com/discover. Pfizer Scientist Bob Abraham Meets Patient Matt Hiznay
Client: Pfizer
Role: Creative Direction | Art Direction
Assignment: Brand short film
Watch a family’s journey with hemophilia – from the mother’s perspective as a child growing up with a brother who had hemophilia, to caring for her two young children today – and hear a message of excitement and hope for the future. Pfizer’s Research Fellow, Debra Pittman, discusses how Pfizer is addressing the unmet needs of the hemophilia community, through scientific advancements like gene therapy.
Learn more at www.Pfizer.com/Discover
Hispanic TV campaign 60 second
Role: Creative Direction | Art Direction
Assignment: Create aspirational 60-second spot focusing on how kids see drivers such as Danica Patrick, Dale Earnhardt Jr. and Tony Stewart as "Heroes."
Client: Pfizer
Role: Creative Direction | Art Direction
Assignment: Brand short film
How Does Mark Noe Discover New Medicines? It’s Complicated
A Pfizer medicinal chemist describes the incredible complexity—and rewards—of drug discovery.
Client: Specialized Bicycles
Role: Photography | Post Production
Led photography and post-production for the launch of Specialized’s new product line, capturing the performance, design, and craftsmanship behind the brand. Developed a clean, high-impact visual system across print and digital, ensuring consistency and clarity across all campaign assets.
Collaborated with GS&P and Art Director Slav Nikolov to bring the campaign to life—translating product innovation into compelling, brand-driven imagery.
Client: Pfizer
Role: Creative Direction | Art Direction
Assignment: Brand short film
Vaccine researcher Bill Gruber says vaccines are the single most important medical instrument to protect public health. His team of thousands works to combat disease through prevention.
Myasthenia Gravis - New treatment TV campaign
Client: Argenx
Role: Creative Direction | Art Direction
Background: Myasthenia gravis (MG) is a chronic autoimmune disorder in which antibodies destroy the communication between nerves and muscle, resulting in weakness of the skeletal muscles. especially those that control the eyes, mouth, throat and limbs.
Problem: Patients with MG don’t have a treatment that actually helps them get back to living more normal lives.
Assignment: Develop the first ever MG TV campaign out in the market.
Client: Marine Corps
Role: Creative Direction
Assignment: 360 integrated campaign aimed at minorities and women to join Marines as officers
Problem: The Marine Corps has a decades old stereotype of being viewed as dominantly white men who enroll as a way to protect their country. This pride drives them to serve, but to minorities this message doesn't resonate the same.
Solution: Launch a multimedia campaign aimed at encouraging more minorities and women to join as officers with a message that speaks to the idea of protecting someone you love. A parent. A neighbor. A son.
Idea: Fighting with a Purpose, was intended to reinforce the broader notion of service — helping others who are in need. It was developed based on the insight that for the diversity prospect audience in particular, the idea of service applies to helping those in need wherever they may be at home or abroad. The campaign consisting of television, print, digital and mobile to increase Marine Corps brand affinity and consideration of service.
Client: ZRYTEC
Agency: J3 Media
Francisca Lachapel está lista para disfrutar su día al aire libre, aunque sufre de alergias. Sin embargo, ella tiene el remedio y toma Zyrtec que alivia sus alergias desde la primera hora. Ahora, nada podrá impedir su día.
Role: Creative Direction | Art Direction | Copywriting
Idea: Deja de sufrir alergias
Vyvgart - The Picture Started Changing
Client: Vyvgart
Responsibilities: Creative Director | Art Director
Background: VYVGART is the first and only FDA-approved treatment of its kind for adults with anti-AChR antibody positive generalized myasthenia gravis (gMG).
Role: Producer
Led the TV production for patient testimonial video for Rystiggo. A rare disease medication for myasthenia gravis. Task included managing the hiring of a top-tier production house, coordinating casting, and conducting location scouting.
Role: Creative Direction & Writer
Directed patient testimonial video for GSK-Shingles. Task included casting, location scouting, script writing, directed talent and crew during the two day shoot
Client: CVS Pharmacy
Role: Art direction
CVS Pharmacy is the largest pharmacy chain in the United States, with more than 7,400 stores. Their total prescription revenue ranks them, as the largest in the pharmacy division in the US, but on the retail side that is not the case. In efforts to improve, CVS decided to create an awareness campaign that could push all the great beauty products in stores.
Problem: Women don't think of CVS as a place to go for their beauty products.
Solution: launch awareness campaign targeting African American & Hispanic women, with a message: I define my look, CVS helps helps me achieve it.
Client: Viviela London
Role: Creative Direction | Art Direction | Writer | Strategy
Assignment: Create an integrated 360 U.S. introduction campaign for this Brazilian women’s shoe designer brand.
Problem: Viviela is a recognizable shoe brand in Brazil, but few people know about it in the USA.
Strategy: Create an unapologetic campaign that illustrates how the Viviela woman lives and thinks.
Idea: I am Viviela
Client: Marine Corps
Role: Creative Direction | Art Direction | DP
Assignment: Brand short film for Marines Community Impact landing page.
Part of Fighting with Purpose Campaign
Captain Monica Meese goes back to Casa Grande, Arizona, where her family lives, to help her neighbors reach their fitness goals. She shares how her humanitarian missions inspired her to help others and the importance of discipline in her professional and personal life.
Client: Budweiser
Role: Creative Direction | Art Direction
Assignment: Create 360 campaign to celebrate Jackie Robinson 100th birthday.
Idea: And the man played on
Client: Marines
Role: Creative Direction | Art Director | DP
Assignment: Brand short film
First Lieutenant Drexel King shares his pride and honor in giving back to his community and encouraging younger students from his old high school to become leaders.
Client: Rich´s Heating & Air
Role: Gen AI Video Director
Lead development of fully generated AI-driven direct response TV commercial for client. Integrated AI tools into concepting, visual development of storyboards, editing, sound and character development.
