Client: Kellogg’s
Role: Creative Direction

Assignment: Show bicultural mom’s how much Kellogg’s cares about their cultural identities and celebrates where they came from.
Solution: Get Hispanic moms living in the US to see Kellogg’s as the connector of their cultural identities by leveraging Kellogg’s strong and distinctive presence in both their (Hispanic & American) cultures.

Idea: Kellogg’s On Moms’ Tables Aquí y Allá