Client: Viviela London
Role: Creative Direction | Art Direction | Writer | Strategy
Assignment: Create an integrated 360 U.S. introduction campaign for this Brazilian women’s shoe designer brand.

Problem: Viviela is a recognizable shoe brand in Brazil, but few people know about it in the USA.

Strategy: Create an unapologetic campaign that illustrates how the Viviela woman lives and thinks.

Idea: I am Viviela