Client: Warner Bros
Role: Director | Producer
Assignment: Get Animated Pop-up Experience

With social media continuously expanding beyond the feed, Warner Bros in collaboration wanted to create an immersive experience that brought the digital brand to life and blended the line between social media and reality.

The Get Animated Invasion took place in NYC during New York Comic-Con. Over the course of four days. The goal was to transformed a 6,000 square foot retail space into an immersive Instagrammable cartoon dreamland. The result, was eight unforgettable cartoon realms including Bugs Bunny’s forest, a Flintstones Ice Cream Bar, a Marvin the Martian Planet X filled with custom-designed Funko Pop! Toys, and so much more.

The first-ever Get Animated Invasion was a massive success with lines around the block all weekend, amazing press, significant influencer attendance, and excitement from partners from around the world eager for the next pop-up. 

Across digital and social the campaign drove over 40 million impressions.