Client: Pfizer
Role: Creative Direction | Art Direction
Assignment: Develop 360 integrated corporate campaign aimed at the public, key medical and political influencers.
Problem: People see Big Pharma as impersonal, greedy and just don't understand what they do.
How do you turn around the image of one of the most hated and misunderstood companies in the world?
Solution: Open the curtain to the years of hard work, science and people that go into making medicines that can truly cure the world.
Idea: Driven to discover the cure
Awards
TV launch during the Superbowl
Clio shortlist 2016
Gold MM&M Award - Best Corporate Campaign 2017
Client: Pfizer
Role: Creative Direction | Art Direction
Assignment: Brand short film
Cancer doc Bob Abraham developed drugs to help treat cancer patient Matt Hiznay with an experimental drug. Now Matt is studying for his PhD so he can be just like the guy who helped save his life. For more information visit, pfizer.com/discover. Pfizer Scientist Bob Abraham Meets Patient Matt Hiznay
Role: Producer
Hippocrites is a short film that tells the story of a broken oath in reproductive health. It shines a spotlight on our post-Roe world–on how doctors are being forced to break the Hippocratic Oath they solemnly swore to uphold and on how women’s health and lives are increasingly at risk. It’s time to stop the Hippocrisy. To learn more about these critical issues and advocate for a future where doctors can honor their commitment to patient care without compromise, visit
As the producer on this project I have to say that it was a true honor working on this project. Abortion is a big problem in the USA that needs to be corrected.
Client: Pfizer
Role: Creative Direction | Art Direction
Assignment: Brand short film
Watch a family’s journey with hemophilia – from the mother’s perspective as a child growing up with a brother who had hemophilia, to caring for her two young children today – and hear a message of excitement and hope for the future. Pfizer’s Research Fellow, Debra Pittman, discusses how Pfizer is addressing the unmet needs of the hemophilia community, through scientific advancements like gene therapy.
Learn more at www.Pfizer.com/Discover
Client: Pfizer
Role: Creative Direction | Art Direction
Assignment: Brand short film
Vaccine researcher Bill Gruber says vaccines are the single most important medical instrument to protect public health. His team of thousands works to combat disease through prevention.
Client: Pfizer
Role: Creative Direction | Art Direction
Assignment: Brand short film
How Does Mark Noe Discover New Medicines? It’s Complicated
A Pfizer medicinal chemist describes the incredible complexity—and rewards—of drug discovery.
Client: Vyvgart
Responsibilities: Creative Director | Art Director
Background: VYVGART is the first and only FDA-approved treatment of its kind for adults with anti-AChR antibody positive generalized myasthenia gravis (gMG).
Client: Healthline
Role: Director | Producer
Assignment: Develop event video for 2017 State of Cancer Panel Discussion
Myasthenia Gravis - New treatment TV campaign
Client: Argenx
Role: Creative Direction | Art Direction
Background: Myasthenia gravis (MG) is a chronic autoimmune disorder in which antibodies destroy the communication between nerves and muscle, resulting in weakness of the skeletal muscles. especially those that control the eyes, mouth, throat and limbs.
Problem: Patients with MG don’t have a treatment that actually helps them get back to living more normal lives.
Assignment: Develop the first ever MG TV campaign out in the market.
Client: ZRYTEC
Agency: J3 Media
Francisca Lachapel está lista para disfrutar su día al aire libre, aunque sufre de alergias. Sin embargo, ella tiene el remedio y toma Zyrtec que alivia sus alergias desde la primera hora. Ahora, nada podrá impedir su día.
Role: Creative Direction | Art Direction | Copywriting
Idea: Deja de sufrir alergias
Vyvgart - The Picture Started Changing
Client: Vyvgart
Responsibilities: Creative Director | Art Director
Background: VYVGART is the first and only FDA-approved treatment of its kind for adults with anti-AChR antibody positive generalized myasthenia gravis (gMG).
Role: Producer
Led the TV production for patient testimonial video for Rystiggo. A rare disease medication for myasthenia gravis. Task included managing the hiring of a top-tier production house, coordinating casting, and conducting location scouting.
Role: Creative Direction & Writer
Directed patient testimonial video for GSK-Shingles. Task included casting, location scouting, script writing, directed talent and crew during the two day shoot
