Client: Pfizer
Role: Creative Direction | Art Direction
Assignment: Develop 360 integrated corporate campaign aimed at the public, key medical and political influencers.

Problem: People see Big Pharma as impersonal, greedy and just don't understand what they do.
How do you turn around the image of one of the most hated and misunderstood companies in the world?

Solution: Open the curtain to the years of hard work, science and people that go into making medicines that can truly cure the world.

Idea: Driven to discover the cure

Awards
TV launch during the Superbowl
Clio shortlist 2016
Gold MM&M Award - Best Corporate Campaign 2017