Film / Advocacy Campaign
Role: Senior Producer

Objective
Raise awareness around the impact of post-Roe legislation on women’s healthcare and medical professionals.

Insight
Physicians are increasingly forced into ethical conflict, unable to uphold the Hippocratic Oath due to legal restrictions.

Idea
Hippocrites exposes the gap between medical ethics and current policy, using storytelling to humanize the consequences for both doctors and patients.

Execution
Produced a cinematic short film supported by a digital and advocacy campaign to drive awareness, engagement, and conversation.

Impact
-74M+ impressions
-1M+ video views
-Cannes Lions Silver Award
-Sparked national conversation around reproductive healthcare