Myasthenia Gravis - New treatment TV campaign

Client: Argenx
Role: Creative Direction | Art Direction

Background: Myasthenia gravis (MG) is a chronic autoimmune disorder in which antibodies destroy the communication between nerves and muscle, resulting in weakness of the skeletal muscles. especially those that control the eyes, mouth, throat and limbs.

Problem: Patients with MG don’t have a treatment that actually helps them get back to living more normal lives.

Assignment: Develop the first ever MG TV campaign out in the market.